Advanced MySQL for Marketing & Web Analytics

This badge is earned by successfully completing the Advanced MySQL for Marketing & Web Analytics course at Maven Analytics.

COURSE HOURS: 13.5

COURSE DESCRIPTION:

MySQL is a powerful tool for managing and analyzing relational databases, and a skill that every analyst and BI professional should have in the arsenal. In this course, you'll learn advanced SQL techniques and apply them to real-world business challenges using a unique, custom-built eCommerce database.

We’ll start by introducing the course project, installing the tools we’ll need to access our database, and reviewing the core SQL skills that you should be comfortable with before starting the course, including SELECT statements, aggregate functions, and table joins.

From there we’ll work through a number of analytics deep dives, including traffic analysis & optimization, website measurement & testing, channel mix, product-level performance, user analysis, and more. For each topic, we’ll introduce the business concept, review the SQL tools that we’ll be applying, and then jump straight into hands-on exercises and course projects.

If you’re looking for a unique and highly engaging way to develop advanced-level SQL skills, this is the course for you.